Waterdrop Was Proud to Sponsor Musikfest 2024!

A memorable Musikfest 2024 came to an end. It wasn’t just the beautiful music that drew us in; it was also the eco-friendly vibe that Waterdrop, the event’s proud sponsor, created. Its freshness and energy were perfectly combined with the rhythm of the music at the event, which included the opportunity to see the Black Eyed Peas perform live as well as the exciting prizes that were offered away. Hurricane Debbie presented a challenge, but it didn’t stop anyone from taking part in the celebrations.

Waterdrop interactive on-site booths drew people together from August 8th to August 11th. We received over a million impressions and a warm reception from visitors even though the weather forced the booths to close for one day. Let’s review the highlights of this remarkable occasion in the past.

Musikfest, the nation’s largest nonprofit music festival, takes place over ten days in Bethlehem, Pennsylvania, and attracts over a million visitors annually who come to enjoy food, music, and the arts. In addition to a diverse array of food and beverage vendors and craft stalls, this festival boasts an impressive lineup of artists and is committed to supporting the local community and ensuring that great music is accessible to all.

Beginning on Thursday, August 1, 2024, Musikfest took place in the scorching sun and in the wake of Hurricane Debby . It ran through Sunday, August 11, ideally closing in the yearly fireworks display. The 41st edition of the festival, which took over more than 50 acres in the Historic Moravian District and the Southside Arts District, drew 1,020,000 visitors from 48 states and 10 foreign nations, including, among others, the United States, Italy, Canada, Mexico, England, South Africa, Colombia, Spain, and Australia.

At our live booth event, not only did Waterdrop products grab everyone’s attention, but our auxiliary products were also well-liked by the attendees. Products such as enduring fridge magnets, unique pins, and inflatable couches were ideal for the festival’s outdoor, summer atmosphere. Also, our cooling towels were quite helpful in relieving the heat-related discomfort of numerous festival attendees.

As a proud sponsor of Musikfest 2024, Waterdrop skillfully blended our brand into the festival atmosphere, adding to the colorful and stimulating atmosphere that united people from all over the world.

The weather at Musikfest 2024 was different from the previous few years, according to President and CEO Kassie Hilgert. “Organizing a successful festival is simple when the weather is nice. Every member of our Musikfest team, including employees, volunteers, law enforcement, and city officials, banded together to support one another through all of the challenges this year presented. This year’s festival was successful because of our cooperation, especially considering the records we broke. This festival draws visitors to Bethlehem, which is currently listed as a UNESCO World Heritage site, from all over the nation and the globe. The fact that they will be coming to our city not only for Musikfest but also to check out our thriving local businesses is something that we are overly excited about.”

Despite numerous obstacles and hurdles, Musikfest 2024 broke records to become the nation’s largest non-gated music festival. With 54,786 tickets sold for 11 headlining shows at the Wind Creek Steel Stage, ArtsQuest broke the previous record by almost 8%. Waterdrop was proud to sponsor the Black Eyed Peas main stage performance among these headlining acts.

American band The Black-Eyed Peas has sold more than 35 million albums worldwide. The group’s core members, Taboo, apl.de.ap, and Will.i.am, became internationally famous in the 2000s with hits like Where Is the Love, Let’s Get It Started, I Gotta Feeling, and Boom Boom Pow. They were known for fusing electronic, hip-hop, R&B, and pop. Millions of records have been sold, and they have received a number of awards, including Grammys , for their upbeat live performances and memorable hooks.

The festival was sponsored by 152 companies and organizations in total, including 26 new partners. Among these new partners was Waterdrop, which sponsored the water purification category exclusively and kept festival goers hydrated and rejuvenated the entire time.

Waterdrop also set up a tent on the festival grounds and provided on-site tastings so guests could experience the clear, crisp flavor of filtered water firsthand. Whether they were new visitors or regular customers, we threw a number of entertaining events that were open to all. Anyone who visited our booth had the opportunity to spin the wheel for amazing prizes and take part in a fun raffle. We also provided special advantages for our loyal customers, which further enhanced the experience. These interactive activities proved to be highly enjoyable for festival attendees, leaving a lasting impression on everyone who came to Musikfest.

Attendees showed a great deal of interest in our Waterdrop X Series Reverse Osmosis System X12, which was also on display at this event. A lot of people were curious to find out more about the X12 and asked questions regarding its flow rate, warranty duration, installation method, and removal capacity.

During Waterdrop live interactions, more than a thousand people interacted with our staff, took pictures, and learned about the advantages of the product. The X12 has the capacity to completely change your hydration habits and offers continuous access to clean, fresh, and healthy water without any waiting thanks to its innovative 1200GPD fast flow rate, 11-stage reverse osmosis filtration, addition of beneficial alkaline minerals, and stylish, intelligent design. Attendees had the opportunity to obtain exclusive discounts on the X12, making it an excellent chance to gain firsthand knowledge and experience with our modern water purification solutions.

Our on-site activities had a great turnout, with many visitors eager to interact with the Waterdrop team, despite the weather challenges that affected our booth. Participants in our live events provided us with a wide range of feedback, each sharing their distinct experiences and viewpoints.

For instance, mothers bringing their infants to the festival conveyed gratitude for the pure, filtered pure water we offered, stressing how crucial it is that they have access to secure and healthful hydration options for their children. Many said they felt more at ease knowing their families were getting the best pure water possible thanks to Waterdrop ability to filter out impurities and provide mineral-enriched water.

The Waterdrop X12 simplicity of use and installation particularly pleased older couples who stopped by to learn more about our products. They valued the product’s clever design and its capacity to deliver consistently cool water without requiring constant upkeep. A number of couples expressed their desire to find a dependable water filtration system that would simplify their daily lives, and Waterdrop products appeared to be the ideal solution.

Our electric water pitcher caught the interest of many young attendees who saw how useful and adaptable they would be for their daily lives. The electric water pitcher is a popular option for people who lead flexible and active lifestyles because it not only satisfies the water purification needs of renters but is also ideal for outdoor use. Its portability, which makes it possible for users to have clean water wherever they go, increases its allure. The superb taste of the water during the on-site tastings left participants feeling even more captivated by the multi-purpose functionality and ease of use of the electric water pitcher.

The overwhelming positive feedback we received from all the different visitor groups was a testament to the wide appeal of our products and the captivating nature of our on-site activities. Notwithstanding the unfavorable weather, the occasion succeeded in uniting a varied group of people and displaying the advantages of Waterdrop modern water filtration solutions.

The diverse audience that attended Musikfest 2024, which included families with young children, adventurous young adults, and seasoned travelers, successfully demonstrated the perfect alignment between the requirements of festival goers and the products that Waterdrop offers for outdoor use. The outdoor activities and fun-on-the-go nature of the festival underscored the significance of maintaining proper hydration and access to clean, filtered water. The Waterdrop line of outdoor products is specifically tailored to meet the needs of attendees transitioning between events and performances. One example of this is our portable water pitchers.

Furthermore, our King Tank products proved perfect for family vacations and gatherings because of their enormous capacity and simple installation. They provide an endless supply of pure water all day long. The festival offered a special venue to showcase how Waterdrop water filters easily integrate into the active lifestyles of people who enjoy being outside and providing everyone, everywhere, with convenient access to clean water.

Many attendees at the event continued to favor Waterdrop and its products despite the difficulties presented by Hurricane Debbie and unfavorable weather. Our sponsorship of Musikfest gave us a special chance to demonstrate how Waterdrop products are ideal for outdoor activities and guarantee clean, safe drinking water in any setting. The positive feedback we got confirmed how important it is to have dependable water purification options available for outdoor events like this one when staying hydrated is crucial.

We are overjoyed to have been a part of this amazing occasion, and we eagerly anticipate our next in-person meeting where Waterdrop can once more bring together the thrill of outdoor experiences with our dedication to safe, revitalizing hydration. We are committed to being the go-to source for outdoor water safety as we carry on incorporating our brand into such colorful outdoor settings.